Proprietary Outreach Best Practices

by a searcher from Rice University - Jesse H. Jones Graduate School of Business

1 year ago

Hi Everyone,

Wanted to get some thoughts/feedback on proprietary outreach. It's a numbers game (as far as I understand). 

What are your thoughts around what to include in an outreach email? 

Do you include something unique about the business? Owner? 

Generic emails in a drip marketing campaign (using software like reply.io)? 

Or a combination of both? 

Thanks in advance for your sharing your thoughts & experience! 

Best,
Adam

16 likes
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66 comments

investor from Harvard University - Harvard Business School

Cold calling is time consuming but effective as not many searchers do it

1 month ago | like reply | 0 likes

searcher from University of Colorado at Boulder - Leeds School of Business

In addition to what ^Searchfunder member‌ said, track your opens. I cold call anyone who looks at my email twice. Cold calling can be effective even if you are leaving messages with a gatekeeper as long as you are hitting them from multiple angles

1 month ago | like reply | 0 likes

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