Wanted to get some thoughts/feedback on proprietary outreach. It's a numbers game (as far as I understand).
What are your thoughts around what to include in an outreach email?
Do you include something unique about the business? Owner?
Generic emails in a drip marketing campaign (using software like reply.io)?
Or a combination of both?
Thanks in advance for your sharing your thoughts & experience!
Proprietary Outreach Best Practices
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