Proprietary Outreach Best Practices

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February 08, 2023

by a professional from Rice University - Jesse H. Jones Graduate School of Business in Houston, TX, USA

Hi Everyone,

Wanted to get some thoughts/feedback on proprietary outreach. It's a numbers game (as far as I understand).

What are your thoughts around what to include in an outreach email?

Do you include something unique about the business? Owner?

Generic emails in a drip marketing campaign (using software like reply.io)?

Or a combination of both?

Thanks in advance for your sharing your thoughts & experience!

Best,
Adam

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Reply by a searcher
from Universidad de Buenos Aires in The Woodlands, TX, USA
All great feedback. Keep in mind to keep your online presence updated and consistent with the markets you are targeting. If I am a business owner that receives your email, and I just happen to consider selling my business, why would I speak to you? The first thing I will do, I go check you out. Linkedin- are you solo? Work with a group? Do you understand my line of business? I see from your company profile that you are looking into the aerospace /aviation business. Are you fit for my business?Keep consistency and keep it real and honest.
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Reply by a searcher
from University of West Florida in West Palm Beach, FL, USA
A brief description below of how AI tools like Google’s Gemini and ChatGPT can help with proprietary outreach in several ways:

Customization: personalize emails and letters by generating unique content based on information about the business and owner. You can provide Gemini with details from ZoomInfo, the company website, or other sources, and it can create tailored messages that resonate with the recipient.

Persistence: assist in writing a series of follow-up emails with varying content and tones, ensuring your message stays fresh and engaging while maintaining a consistent brand voice.

Timing: help you craft emails that subtly address potential concerns or pain points that might make a business owner more receptive to your offer at a given time.

Building Relationships: help you draft emails that focus on building rapport and establishing trust, rather than just pitching a sale. It can suggest ways to offer value, share relevant insights, or initiate a conversation about the owner's business.

Different Approaches: can generate different types of outreach content, including emails, letters, and even phone scripts. You can experiment with various formats and styles to see what resonates best with your target audience.

Technology: can integrate with other tools, such as email tracking software, to help you monitor the effectiveness of your outreach efforts and refine your approach over time.

By leveraging AI tools, you can create more effective and personalized outreach materials that address the key takeaways from this thread above and increase your chances of success in deal sourcing.

Written with the assistance of Google’s Gemini. I recommend Gemini for Google Workspace, https://www.cloudskillsboost.google/paths/249, the examples are super helpful.
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