Metrics for data and analytics focused SMBs

by a searcher from Northwestern University - Kellogg School of Management

3 years ago

My academic and pre-MBA work experience is in data and analytics (Machine Learning, IoT, Big Data, Cloud etc). I know there are SMBs that do this type of work and sell subscription or service B2B. I'm wondering if there are best practices in valuating these types of companies. For example, traditional SaaS uses CaC/LTV. Can someone point me in the right direction on where I can get smart on valuating say data enterprise software or services

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3 comments

searcher from University of Texas at Dallas

I am in the same space. Would love to hear what you find out.

3 years ago | like reply | 0 likes

searcher from University of Pennsylvania - The Wharton School

Typically HBS cases have sections on valuations - it might be helpful to see where deals have actually gotten done in the past, and how they were structured, as a start. Reaching out to searchers, as you're doing or through a more targeted approach, is also a great way to learn as well, though.

3 years ago | like reply | 1 like

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