Hi everyone,
I', reaching out to those of you who have hands-on experience managing their company's own digital advertising for B2B purposes. I'm not looking to hire an agency at this time, but would love to hear from individuals who have successfully learned and taken this initiative in-house across platforms like Google Ads, Linkedin, or any other platforms you've found helpful for B2B advertising.
I'm not starting from scratch and have the basics down (content creation, landing pages, etc.) My main interest is learning how to managing SEO, and paid ad spend across different campaigns to get the most out of various advertising algorithms. Specifically, I'd love recommendations for:
1. Practical guides on how to effectively manage and optimize spend
2. Courses of books that focus on techniques for B2B advertising and modern tools
If anyone has a method or resource that's helped them, I'd appreciate your input. Thanks in advance!
Looking for Advice on Optimizing B2B Digital Advertising Campaigns
by a searcher from Southern Methodist University
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Their focus is more geared for B2B SaaS RevOps, however their content on ways to think about the links between your marketing, sales conversion funnel and attribution approaches may provide you some new ways to approach the optimization of your efforts. Their free newsletter is pretty good, as is their knowledge base at https://www.refinelabs.com/the-vault - They have also been doing a great webinar series with tips that can be applied across various industries.
Let me know if you have specific questions as I have consulted across both B2C and B2B organizations on foundational strategy including funnel optimization through a brand building lens. Good luck!