Cold outreach - follow-ups

by a searcher from Columbia University - Columbia Business School

1 year ago

Hi everyone!
Hope you are having a wonderful week! I have a quick question around follow-ups. How many follow-ups you do in what time-frame and are you changing the email? sending exactly the same one? what works best any experience welcomed! 

Thank you!

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4 comments

searcher from University of Virginia-Darden - Darden School of Business

I agree with ^Searchfunder member‌, It depends on who your target is and how cold the outreach is. When I do cold outreach to brokers, I budget 2 calls & 2 emails over 2 weeks. with a good broker it rarely takes that much, but sometimes they get busy heads down in a deal.

If I get a warm intro, I usually only do 1 email + 1 follow up if needed. Again, people get busy sometimes but you don't want to be annoying.

For cold outreach to a business owner, it all depends on the size of the business, your approach, etc. Don't be afraid to be persistent here, but you probably have to get creative and try a few mediums to avoid looking like a pest.

1 year ago | like reply | 0 likes

searcher

it depends on whether the email reached to owner or not, and whether the owner has pay attention. for example, if you are sure the owner read your email and paid attention, less follow up is required, otherwise more follow up in short period of time with different ways.

1 year ago | like reply | 0 likes

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