Post-acquisition CRM recommendations?
April 20, 2021
by a searcher from University of Virginia-Darden - Darden School of Business in Salt Lake City, UT, USA
Hello all, we've acquired a small company in NYC and need a CRM for our nascent sales force. Industry is hotel operations outsourcing, so we need B2B sales targeting mid- and senior-level decision makers. No spam campaigns, it's a small world and we need good relationship management. I'm not familiar with the pros and cons of different suites, so I'm wondering if anyone has any experience with CRMs outside of search applications. Thanks!
from Stanford University in Honolulu, HI, USA
from IESE Business School in Madrid, Spain
The key is finding a CRM that your sales force benefits from and will actively use - not a tool that makes their life harder (like a reporting tool that collects data for you).