Email "warm-up" best practices?

by a professional

9 months ago

Email "warm-up" best practices?
Hi all- I'm planning to spin up my website soon and am looking to wrap my head around how to best ensure my emails reach their intended recipients. I've heard troubles with formatting, punctuation, or frequency can potentially "poison" a domain moving forward.
Are there any good resources that you've come across (videos, blogs, etc) that could be helpful here? Hoping to minimize email tinkering.

3 likes
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22 comments

searcher from Harvard University - Harvard Business School

I've used Warmbox. I've heard different things about whether warming programs like this help or hurt you. I've decided to keep using it.

Deliverability is tough right now. The approach Jamie lays out above is table stakes, not going above and beyond.

3 months ago | like reply | 0 likes

intermediary from University of Virginia-Darden - Darden School of Business

Is it possible to turn off Microsoft's out-bound spam filter so individuals that do BD don't have their email accounts restricted in the middle of a campaign?

3 months ago | like reply | 0 likes

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