Best Book on Operating Phase of Search
January 02, 2021
by an investor from Harvard University - Harvard Business School in Houston Heights, Houston, TX 77008, USA
What are the best books you’ve read on the operating phase of search. For example, books covering subjects like small business strategic planning, building a sales team from scratch, etc.
from Athabasca University in Kelowna, BC, Canada
Performance Management and Thinking Strategically are two foundational titles with some great chapters applicable for small business.
As for building a sales team from scratch, I haven't got any specific titles. There are lots of considerations: sales strategy, lead sources, hunter/farmer mix, compensation model, performance management, your own strengths/weaknesses etc.
In my experience a common mistake is adding bodies to add sales when there are diminishing returns without the right funnel and segmentation strategy.
from Stanford University in Honolulu, HI, USA