WHY YOUR COMPANY NEEDS A SET OF CORE VALUES (OR WHY YOURS MAY NOT BE HAVING AN IMPACT)

All- As current and aspiring CEOs, I suspect at least some of you are like I was early in my own tenure as a CEO, when I thought that core values were tired, hollow, and meaningless platitudes that companies created simply because they felt they had to. You can't be blamed if you currently view them in a similar light.

What I came to learn over time however was that my skepticism towards core values wasn’t because the concept of them was hollow and meaningless, but instead because so many companies had done such a poor job in establishing theirs, and as a result, their core values became tired platitudes that nobody paid attention to.

Some of you are planning to run companies, while others already do. If any given company doesn't currently have any core values established (or if they do but they're lacking any real world impact), then a massive opportunity is being left on the table.

In this week's blog post, I discuss several of lessons that we learned over the years to make our values truly meaningful and genuinely impactful. I hope something contained within resonates with you. Link below. Enjoy!

Why Your Company Needs a Set of Core Values (or Why Yours May Not be Having an Impact)



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