Pretty basic question here....but one I need to resolve to get things started. I am going back and forth between traditional search fund "suffixes" like Capital, Partners, Group, etc. I am concerned about these names being misleading (because I am one person) or off-putting (because they sound like larger PE) to small business owners. Has anyone faced resistance due to a naming convention, or have thoughts on the matter?
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We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
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