WHAT'S IN A NAME? THOUGHTS ON "CAPITAL" FOR SELF-FUNDED, SOLO, GEO SEARCH?
Pretty basic question here....but one I need to resolve to get things started. I am going back and forth between traditional search fund "suffixes" like Capital, Partners, Group, etc. I am concerned about these names being misleading (because I am one person) or off-putting (because they sound like larger PE) to small business owners. Has anyone faced resistance due to a naming convention, or have thoughts on the matter?