This seems to happen more with deals on brokerage sites (like Microacquire), but I've seen several service businesses there expecting 10x EBITDA multiples for agency businesses. I've sent messages asking why they expect such a high valuation, but honestly, the responses make me think they're just clueless.

My assumption is that it's not worth trying to educate and change people with mismatched expectations, but I'm curious if anyone else has a strategy for dealing with this?