TIPS ON COLD CONTACTING POTENTIAL TARGETS
Hello Everyone. Recently I was lucky enough to attend the first SaaS ETA meet up. Tony, the main speaker, mentioned that a priority deal flow is especially necessary for searchers with a lower target purchase price. As a working self funded searcher (looking for a purchase price of < $3M) I was relying on the broker network to source deals but seller price expectations, especially in Software, is inflated at times. Tony's point resonated with me and I have started to formalize my proprietary deal flow.
I would like to ask the audience for any tips or guides as to how I can better cold contact business owners. My outreach is mainly thorough email and making that first introduction effectively is something new to me. I appreciate any advice and I want to thank Searchfunder and each community member for supporting one another.