The 2nd biggest mistake most searchers make:

Not, upfront, sufficiently widening their funnel of potential business opportunities. (Think about your monthly lost opportunity income.) The BIGGEST reason why most searchers unnecessarily delay their success or give up: They simply overestimate how they'll be perceived in their marketplace. Too many failing searchers unrealistically believe their own messaging. I see it every week when doing this for searchers: redacted

• Anyone want to suggest or prove a better #1 reason for failure?