THE 2ND BIGGEST MISTAKE MOST SEARCHERS MAKE:
Not, upfront, sufficiently widening their funnel of potential business opportunities. (Think about your monthly lost opportunity income.) The BIGGEST reason why most searchers unnecessarily delay their success or give up: They simply overestimate how they'll be perceived in their marketplace. Too many failing searchers unrealistically believe their own messaging. I see it every week when doing this for searchers: https://tinyurl.com/mafsvx4x
• Anyone want to suggest or prove a better #1 reason for failure?