Template letter to potential sellers - is one available?

by a searcher from The University of Michigan - Stephen M. Ross School of Business

4 years ago

Hi, I am looking for one that I can use to write to potential sellers. 

Also, since I am operating a business and I'll be approaching potential sellers who may/may not be competing with me, is it better for me to write directly to a seller or approach through an anonymous third party? 

All advice appreciated.

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9 comments

searcher from Columbia University - Columbia Business School

Make your outreach letters as customized as possible and talk about what's in it for them to respond to you. I would keep the I's to the absolute minimum. They're not going to be impressed by who you are and why you're emailing them, rather they will want to know why answering your mail or phone call is beneficial to them.

The only exception here is if you got their email or phone number from a common contact. Then there's a bit more room for a story about yourself for added credibility.

4 years ago | like reply | 0 likes

investor from Illinois Institute of Technology

Homework on the company and the industry. I threw out all the unsolicited letters, unless one mentioned....you may have a problem with ABC company (one of our top customers) or.....we believe your top (salesman, COO, CFO, etc) has their resume circulating....or someother piece of "insider" information that would cause me to reread and then f/up myself with a call back. So, do your homework and use a laser vs. a shotgun.

4 years ago | like reply | 0 likes

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