seeking help - email marketing outreach to intermediaries/brokers/bankers

January 05, 2022

by a searcher from University of Pennsylvania - The Wharton School in Miami, FL, USA

Hello!

I have created a VERY large list of intermediaries/bankers/lender/etc to market to.

As a self-funded searcher, I want to use this list to source my deal flow.

I have tried to use sendinblue and constant contact but they have policies that prohibit non-opt-in email lists and have rejected my list.

I am sure someone out there has faced this problem and I would appreciate your help/guidance.

Would be happy to pay someone to help me make this happen if needed. Please let me know.

Thank you!

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Reply by a searcher
from Cornell University in Denver, CO, USA

Jeff is spot on. A few other points: when you use constant contact or a mailchimp type product they send from their own servers which causes major deliverability issues and they look like a canned email. We use outreach.io and love it. Trickle these things out over time with one of these tools (sends from your email, looks / is a personal email, increases deliverability and response rates) and trickle them out over time. Again, Jeff's advice with the subdomain is great. We don't do that, mostly because we don't do enormous blasts and if we do use larger lists we might do 10 per week. Also, the email rules state that if you're "building a relationship" then you don't need to include an opt out, etc. If you can make your email relationships oriented versus transaction oriented, you may be able to avoid that piece. Good luck!

Reply by an investor
from Indiana University at Bloomington in Austin, TX, USA

Use a tool like Mailshake or Lemlist for cold emails (they have tools built in for cleaning your list which is vital. Ideally you want under a 3% bounce rate, otherwise you'll burn your domain quickly). You should also setup subdomains (eg name.yourcompany.com) or alternate domains (getyourcompany.com vs. yourcompany.com) so that you don't burn your key domain name (when people mark your message as spam). Know that this approach may not get the response rate you want. I've found personal emails are far more effect (3:1) than cold email.

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