I am looking to raise a fund but also have the option of raising capital through my family business (owned by multiple share shareholders across an extended family). We don't have a family office setup, however I could potentially raise 50 to 100% of the search capital through the family business by making a strong proposal. Has anyone taken this approach and can you provide advice on how to approach this, pros/cons of family investment vs. outside investors, etc?


Thanks,
Jekin