Have any of you gone through renaming/rebranding a small service-based business after the acquisition with a completely different name? The acquired company's long history of serving its local community is a great asset I want to retain. Concurrently, I want to avoid appearing as false advertising for the recently registered entity?
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The Skanska example works for the big companies because most big companies already have huge name recognition in their industries compared to the acquired company, so including the acquirer's name helps build brand value. Doing the same with a previously non-existent entity/brand erodes the existing brand value of the acquired company.
I sincerely hope you were able to figure out a solution that works and retain the value of the local brand. If so, it might be a great lesson to share with the community in a new post.