Hello! I'd like to begin direct outreach to businesses in my region that are located here, geographically speaking, but due to the nature of the industry, typically do not have a "front door" to walk in. Rather, they accessible primarily through web portals, and those web portals often have only contact forms or generic "info@" email addresses.

I'm struggling to determine how to reach the owners of these businesses. I expect any contact form would travel to a front desk/secretarial role, and I'd prefer not to tip off the staff that I'm considering an offer to purchase. However, I'm not sure how to identify the owners of the business given they are not figureheads, nor included in staff bios.

Wondering if anyone has recommended strategies for reaching owners in a situation like this? I'd love to just walk in the front door, but that doesn't seem to be an option for this industry!