LINKEDIN BUSINESS SOURCING TIP
Something I've been toying with the build outbound leads is to utilize LinkedIn to find business owners. Go to LinkedIn search, select People ->
* Connections: 1st, 2nd (I like to do this so a warm intro is possible, or there at least there is a connection to reference when reaching out)
* Locations: Any geographies you want to limit to
* Title: "owner" (since most SMB owners don't use keywords like "founder" or "ceo")
* Profile Language: English (Or any languages you want to limit to)
At the very least this has helped in networking, best case is it will help in sourcing potential deals.
Since these leads are in theory closer to my network already, I've tried to craft the messages to be more friendly and relationship driven ("I found you through my network and I'd love to learn more about your business"), vs leading with directly asking about a possible sale.