LinkedIn ads

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March 10, 2021

by a searcher from Georgetown University in Raleigh-Durham, Durham, North Carolina, USA

Hello all! I'm running a self-funded search geographically focused on Raleigh-Durham, NC and surrounding areas. I connected with a broker yesterday who mentioned getting a lot of inbound leads for his business recently via LI advertising. Has anyone experimented with running digital ads that link to your search website that lets owners confidentially submit their contact info?

Thanks!

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Reply by a searcher
from University of Pennsylvania in Chicago, IL, USA
I am very bullish on all things LinkedIn. I feel like I haven’t even scratched the surface of what’s possible on the platform. What little I have done with it has yielded great results. You will have to decide if your target segment is using LinkedIn (fortunately LinkedIn probably has data/analytics that could answer that question quantitatively).
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Reply by a searcher
from New York University in Austin, TX, USA
I can second what Thomas shared - I tried this as well for a few weeks (testing a few different types of ads, targeting, messaging) to see if we could gain any traction and the cost per qualified lead was not worth it
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