Looking for a buyer.
The envisioned transaction involves two complementary businesses in Georgia: (a) High-end landscaping business launched more than two decades ago that became part of a large national franchise in 2019 and (b) High-end specialty wholesale nursery business. The landscaping business provides full-service lawn care and landscaping, delivering industry-leading solutions high-end residential clients. At the same time, the wholesale nursery is a premier source for unique accent plants. It houses a test garden on-site where different plants are used in the design to see how well they perform in the territory. The two businesses are complementary in part, as some clients are interested in more straightforward landscaping services, and some of the high-end residential clients have a significant interest in specialty nursery items. The landscaping business is servicing two territories in Georgia with a potential client base of 800,000 The two companies have generated approximately $3.2M in Revenue in the Last Twelve Months as of September 2022 with a cash flow margin of 25%. Team: In addition to the Company’s owner, other staff includes: Landscape Business (18 staff) 1 Part-time Admin Assistant. 6 Full-time Maintenance and Enhancement work crew, 11 Part-time Seasonal work crew. Nursery had 2 staff consisting of 1 Full-time Sales Assistant on site and 1 Full-time Nursery crew member. Services and Clients: Main Residential and Commercial Landscaping Services: Landscape and Hardscape Design and Installation Lawn and Grounds Maintenance Flower and Garden Bed Maintenance Tree and Shrub Maintenance and Service Fertilization, Weed, and Pest Service Artificial Turf Installation and Service Snow and Ice Service Over 700 leads and clients in the last four years. In addition, 40-plus recurring clients for maintenance and installation in the 2 territories of the landscaping business. The company performs High-end Residential only for one of the territories, and for the newer one commercial and residential maintenance and installation work. The retention rate of high-end residential clients is 76% with 100% residential clients as of 2022, and the franchisor provides several solid leads each week. Reason for Selling: The owner is ready to step down from the leadership role and form a partnership with the right buyer to take advantage of many growth opportunities in the market. He is willing to work full-time (as an employee or independent contractor) with the buyer for up to three years, help with vendor management and help the buyer learn the business and the various aspects of the franchise contracts. Competitive Landscape: There are a few competitors but none of them is considered critical to either of the two businesses. Among the competitors, Gibbs Landscaping, is the only one relevant competitor in the area for the landscaping business. Their competitive advantages are that both territories in Georgia have free assistance in lead generation for revenue opportunities (daily) that the new competitors would not have. Besides having a monopoly for some specialty plants, the wholesale nursery also carries a few items for which the business is the sole source, and the owner therefore receives requests from across the country. Expansion Opportunities include but are not limited to: ✓ The 2 territories in which the company operates have free assistance in lead generation for Revenue opportunities (daily) provided by the Franchisor. Monthly service maintenance opportunities are abundant in the lead phase for both commercial and residential, so there is no shortage of opportunities to bid jobs, with up to 6 referrals daily. ✓ Since the newest territory has only addressed 25% of the potential market, there is room to double or triple revenue. It will depend on many factors such as: marketing efforts, sales team, what type of work the buyer wants to target, whether it be residential, commercial, combination, type of services new owner may want to introduce. ✓ Preferred Vendors in the Franchise network offer discounts in purchasing power, trucks, equipment, HR companies etc. Proprietary Software helps streamline bids and proposals, and enables focus on the budget, thus helping to evaluate the current status of business at any given time.
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