My question is if cold calling is still effective for larger businesses?
I have a target list of businesses that I am sending personalized letters to. Most are more mature businesses with###-###-#### employees. After a couple of days I follow up with a call. This is typically answered by an admin who sends it to the owner's voicemail and I never hear back. If the admin asks what my call is about I say it is regarding confidential mail correspondence we have exchanged.
I am not sure what I could do differently to improve the outcome but would welcome any feedback. I know not every business owner wants to sell but I would expect better results than I am getting. What are the best practices and how can I fine tune my approach?
Is Cold Calling Effective for Larger Businesses
by a searcher from Duke University
More on Searchfunder
Searchfunder is an online community and toolkit for searchfunds. Over 80% of those involved in searchfunds maintain a Searchfunder.com account to help them network, problem solve challenges, and keep up with the industry.
We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
173 views
13 comments
Sign in to see all replies.
Create an account.