There’s been a few discussions about this if you type ‘crm’ into the top searchbar. But we see searchers use hubspot, pipedrive, and zoho a lot.

I would create a selection funnel. First, you search for all CRM systems in the market, than you eliminate by hard facts (like price, system support, functionalities) to get a short-list of 2-4 CRM systems. Than you test these based on standardized sample processes.

Check out hubspot!

I would do a Google search to see which CRM has the highest number of reviews. Then I would research the top 5 CRM's functionalities and choose from there.

I use Copper because of its native Gmail integration. Depending on your approach, I would suggest that you probably don't need a full blown CRM in most cases. Looking back, having just drip marketing would probably be sufficient. Alternatively, like mentioned above, you could use Hubspot (free) and then have the drip marketing software (i use reply.io but others have used snov). Let me know if you have any questions - I spent way too much time researching this piece of the search and wasn't worth all that time frankly.

I've seen nice things written on Searchfunder about Hubspot, Pipedrive, and Freshsales