How to avoid email grey listing and spam traps in a proprietary search.

by a searcher from Harvard University - Harvard Business School

3 years ago

I recently noticed a marked decline in email open rates and, through a series of tests, I've become convinced that my email domain has become grey listed, causing emails to land in spam traps or be returned as undelivered.  Open rates have declined from ~40% to <10%. Have any others experienced this, and are you able to share how to resolve or avoid this situation?

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3 comments

searcher from INSEAD

You can also use tools like GlockApps and WarmUp inbox to test out deliverability and improve deliverability by warming up the inbox.

3 months ago | like reply | 0 likes

intermediary from Pepperdine University

I've had concerns with this as well. I didnt see marked drop in email delivery that set off my concerns, just ongoing concerns that many emails were not going through to what I know are good email address, or too often getting into junk/spam folders. I found an IT consultant on Upwork that specializes in email delivery. He'll run some diagnostics, make sure you are configured correctly, analyze some of your outgoing marketing emails for spamyness, check if you are listed in spam dbases and try to purge you out if you are, give advice for changes etc.. He was about $50 an hour for about 3-4 hours of work. I can not say I've seen a marked improvement, but it was certainly piece of mind to know he had me all set up properly. Here is his profile on Upwork:
https://www.upwork.com/fl/andrewgenung3

Cliffords advice above is all good too and part of the process - but I wanted a little more and certainty I wasn't getting blacklisted.

3 years ago | like reply | 2 likes

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