How important is your search fund name to investors?

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October 26, 2020

by a searcher from Indiana University at Bloomington in New York, NY, USA

I started a company in business school which was simply my last name- tax paper work filed and all, now that I'm gearing up to prep for a funded search, I am curious how much weight a fund's name carries vs. connections, networking, etc. for funders. Any thoughts?

As an aside, it seems like all the cool fund names have been taken! Does it have to be 100% unique to avoid potential lawsuits from all the other 'XYZ Capital' firms out there?

Thanks!

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Reply by a searcher
from Cornell University in Seattle, WA, USA
According to "HBR Guide to Buying a Small Business", the name "actually doesn't matter much".
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