Keep it short. 1 paragraph. Your first problem is to get emails to owners, then to get owners to open the email. Do A/B testing of subject lines. Practice in industries you’re less focused on (practice fields). After you had found the subject lines that work, refine a short email. Make sure the entire message is visible on a smart phone without any scrolling. 4-6 short sentences. Try different messages in “practice fields”. Measure success on click thru to your website. Use tracking codes. Focus on legacy. Explain why you’re different than the other strat/financial buyers. Send a lot of emails. It’s a numbers game. Sellers are either interested in selling or not. Be a sifter, not an alchemist. Once again, get started now in industries you are less concerned about rejection in. Learn to play the game and then quickly focus where you want to acquire.

I have used a good old fashioned letter hand signed and stamped in the past. It has a higher open rate than email and can be easier to get mailing addresses over emails.

Very useful. Thanks Donald and thanks Link. Anybody have fact based data (as close as this can get to it) on what rate of response might be expected from snail mail mailings, personalized, and signed?? Many thanks in advance.

Thanks for the advice. I am also starting to reach out to owners who are not already associated with brokers.

Hey Everyone. HubSpot has a free CRM that you can organize your outreach into. I also really enjoy using handwrytten.com for mailing handwrytten cards. Handwrytten card with a phone call follow+voicemail+email up is a pretty powerful combo.

I'd suggest the key is to differentiate yourself. Business owners often have been contacted by multiple search funders these days - not to mention the countless spam emails everyone receives these days. Try to find a way to stand out and put yourself in their shoes and think about what would make you likely to respond