Good examples of outreach email/letters to potential sellers?

by a searcher

3 years ago

Does anyone know of good examples of outreach letters/emails to send to business owners? Are there any best practices for campaigns like this I should keep in mind? Doing a self-funded search for a business in the Midwest with <800k EBITDA. Want to make sure I'm going about it in the best way and not omitting an important piece of info. Thanks in advance!

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15 comments

searcher from Duke University - The Fuqua School of Business

Definitely second the need to have a follow-up email or two.

1 week ago | like reply | 0 likes

investor from University of Texas at Austin

Has anyone had success with direct mail outreach for these types of letters? We send about 10,000 targeted emails monthly with a high open rate###-###-#### %) but the response rate is low by design —most owners aren’t interested, the timing is off, or their valuation expectations are unrealistic. Has anyone seen direct mail work in a scalable way? 1-3% open rate for direct mail seems like an inefficient use of outreach capital

1 week ago | like reply | 0 likes

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