Emailing: staying out of spam

investor profile

May 09, 2022

by an investor from Virginia Polytechnic Institute and State University (Virginia Tech) in Dallas, TX, USA

What automated systems / tips / tricks are you employing with off market campaigns to stay out of spam? We have considered integrating our own SMTP servers in order to increase outbound volume. Using automated warmers weeks in advance of mailing campaigns to warm inboxes.

We are also aware of the spam basics - e.g. Gmail/etc. sending limits, email formatting, etc. Looking for any guidance outside of the basics

2
13
160
Replies
13
commentor profile
Reply by a searcher
from North Carolina State University in Sykesville, MD 21784, USA
I wrote a few posts about this topic on my newsletter that can be found here:
https://jordannovgrod.substack.com/p/email-its-harder-than-it-looks?s=w
https://jordannovgrod.substack.com/p/email-redux?s=w
https://jordannovgrod.substack.com/p/emails-are-flying?s=w
commentor profile
Reply by a searcher
from The Johns Hopkins University in New York, NY, USA
Simple but sometimes overlooked - make sure your DKIM and SPF records are formatted correctly. You can send a test email to https://www.mail-tester.com/ to see if you have any errors.

You can also look into rotating between Sendgrid accounts and subdomains for fault tolerance.
commentor profile
+11 more replies.
Join the discussion