Hi all, I'm about to start an email campaign and am trying to optimize my account for deliverability. I've heard of MXToolBox, SendForensics, and Mailgun. Any recommendations?
I'm not a tech guy, but I was able to set up my SPF, DKIM, and DMARC. Still other things I can't figure out, like I'm on a blacklist because my IP has a "bogon" (Comcast was no help!). Advice?
Email deliverability optimization tools and advice?
by a searcher from University of Virginia-Darden - Darden School of Business
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We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
SendForensics - identifies issues with infrastructure and message content, cheaper than MXToolBox
Warmup Inbox - helps your inbox not look like a spam account
WP Mail SMTP - Wordpress plugin that somehow helps with deliverability
Liquid Web / Nexcess - better than GoDaddy hosting because it allows rDNS setup, customer service is superior
Google Workspace - better than Microsoft because it allows rDNS
Outplay - cheapest and best outreach automation tool (Xant might be better, but requires 8+ licenses)
Key issues to set up are DKIM, DMARC, SPK, and rDNS. Instructions for setting these up are easy to find online
Hope this helps!