It seems my cold emails are more frequently getting caught in spam folders. Does anyone have advice on the best way to solve this issue? I had gone through all of the suggested protocols such as warming up my emails and enabling the proper DNS settings.
Should I create a new web domain and emails attached to the domain and send emails from a new address? Or should I hire a consultant to see if they can fix any issues with my emails getting caught in spam. Any advice is appreciated.
Email Deliverability
by a searcher from The University of Chicago - Booth School of Business
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-Email Format: Use plain text emails without images or templates, and avoid sharing links.
-Clean Your List: Regularly clean your email list, but be aware that cold lists may not yield high conversion rates until everything is optimized.
-Technical Setup: Ensure your SPF, DKIM, and DMARC settings are correctly configured. You can reference helpful blogs or guides online for this (https://woodpecker.co/blog/spf-dkim/?utm_campaign=Growth+Newsletter+%23160&utm_content=Growth+Newsletter+%23160&utm_medium=newsletter&utm_source=email
and
https://www.namecheap.com/blog/mastering-google-and-yahoos-business-email-rules/?utm_source=Iterable&utm_medium=email&utm_campaign=NEWS_CRM_Mar_Uncovered_GR_LO_PO_20240329). -->No relationship, these are two articles I found helpful when working on this myself.
-New Domain Risks: Using a new domain can be risky because it lacks credibility. But so is using an established address—because you can lose your established credibility. You must decide, but if it were me, I would test and sacrifice a new email address (domain) for cold outreach.
-Deliverability Tests: Use tools like MailTester or GlockApps to identify potential spam triggers in your emails. I hope these suggestions help. Remember, it's a continuous process, and staying on top of best practices and industry changes is crucial. Good luck, and feel free to reach out if you have any other questions!