I am looking at an e-commerce business with negative EBITDA. There is nothing badly wrong with the underlying of the business. The owner got completely distracted. With a bit more rationale resource allocation, the company will go back to its former glory. No doubt in my mind.
How would you approach valuation in this case?
I already got the seller to finance a huge part of the consideration but there is a bit more of a battle on the consideration amount itself.
Clearly we both see there is value in the business (although for very different reasons).
Valuation for e-commerce "turnaround" situation
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