Does the name of my search company matter to sellers?

by a searcher from Ivey Business School at Western University

4 months ago

I am close to finalizing the name of my company to use in my search. I have the first word, but I am not sure what to use as the second and last word - "Partners", "Capital", "Investments", "& Company", "Group" or similar. Have any searchers out there found that de-personalizing or overly private equity sounding terms like "Capital" or "Investments" can be off-putting to potential sellers during a cold approach? I will be reaching out to £0.5-2m EBITDA businesses in the UK services sector, so fairly blue collar type sellers. I am a solo and self fundeds searcher but with committed equity and advisory partners. Part of me wonders whether I even need a second word at all. Any help/thoughts appreciated!

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6 comments

searcher from Hult International Business School

I agree with Edward's approach, in my opinion, something that have a meaning for you would be ok. I also think many others are using Capital, Partners, etc, but I don't think is a 'mandatory' requirement as far as you explain who you are and what's your journey...

3 months ago | like reply | 0 likes

searcher from Indiana University, Bloomington/Indianapolis - Kelley School of Business

As Edward noted, I think it comes down to personal preference. If a seller is reluctant to move foraward with a transaction due to the name of your firm, I think that is more a red flag than the actual naming convention of your firm.

4 months ago | like reply | 0 likes

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