Having trouble building my target statement. Want to buy a traditionally business to compete locally, but also want to have an ecommerce presence and target North America (for growth). Having trouble choosing the type of business to start with? Do I buy any product business and add ecommerce or do I buy an ecommerce business.

Did anyone buy a business with the intention to add ecommerce? What was the product and which ecommerce channels did you start with? Did you choose the industry to target?