Did you buy a business with no ecommerce presence?

by a searcher

1 year ago

Having trouble building my target statement. Want to buy a traditionally business to compete locally, but also want to have an ecommerce presence and target North America (for growth). Having trouble choosing the type of business to start with? Do I buy any product business and add ecommerce or do I buy an ecommerce business.

Did anyone buy a business with the intention to add ecommerce? What was the product and which ecommerce channels did you start with? Did you choose the industry to target?

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searcher from New York University - Leonard N. Stern School of Business

Unless you are buying a business that only uses e-commerce then you can think of this as just another way to complete a sale. It may be more efficient than phone or fax (they still exist) orders, but it is just another channel to make a sale. It is worth noting that e-commerce does not allow the seller to have as much knowledge about what a customer might need as compared to engaging in a dialogue (phone or email), and therefore makes it harder to provide a bespoke offering. However, it usually will require fewer resources once set up, and any order discrepancies can be quickly discovered and provided to the customer if there are issues.

1 year ago | like reply | 0 likes

searcher from IESE Business School

That largely depends on the kind of business and industry. In many b2b businesses ecommerce is not really relevant

1 year ago | like reply | 0 likes

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