DEAL SOURCING - Personalized Outreach

January 22, 2023

by an investor from IE Business School in Hamburg, Germany

Hello Searchers,

we approach business owners with highly personalized letters/e-mails.

Our interns are struggling a bit to personalize the messages to the business owners. We have set up systems that help them, however, have not yet reached the output level yet that we want to get to.

Is anyone using a similar approach and keen to compare?

Best,
Adrian

E-mail: redacted https://calendly.com/seqoscapital

Reply by a professional
from Temple University in Philadelphia, PA, USA

I have had experience with this and have found that educating a BD team on how to establish a funnel, have a strong cold open, how to qualify, and when is most appropriate to reach out to the prospect are the most effective peices to teach a BD team, regardless of if they've had experience. It's not good enough to send 50 emails a day.

Reply by a searcher
from INSEAD in Toronto, ON, Canada

Hi @Adrian - I was wondering whether you managed to solve the problem. I have run into similar issue in the past and was hoping to learn from your experience / this thread.

I would be happy to exchange notes if it helps.

+1 more reply.

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