I recently came across a company for sale whose primary revenue was from owning a portfolio of 30 branded digital assets. This includes SEO Blogs, Affiliates, Youtube Channels, Social media, Whitelabel products (sold on Shopify, Amazon and Wordpress websites), along with an email list of about 4K. It appears to have a sound infrastructure, with established SOP's, organized books and is run by a combination of VA's and a local management team.

The valuation however is based on the collective revenue rather than each asset and their respective verticals--which in my opinion suggests potential upside, but also shines light on the potential risk. That said, my question is--pertaining to either an acquisition or an exit-- would this be considered as a viable method to determine value in the eyes of a lender and/or investor?