Cold Outreach - Subdomain Vs Alias

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by a searcher from Harvard University - Harvard Business School
in New York, NY, USA

3yrs ago

Cold Outreach - Subdomain Vs Alias

I’ve read that it is best to use a subdomain (a domain different than your main one) for cold outreach as you don’t want to harm the email / domain health of the main email you use to communicate with leads in the case that your emails get marked as spam or bounce. A concrete example: using redacted for outreach while redacted for active deals.

How have people managed setting up a sub domain on G suite? In particular, do people have a completely seperate email and managed inbox for outreach, or do they use an alias (which simply forwards the emails to the main inbox).

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reply by a searcher 3yrs ago
from Harvard University in New York, NY, USA

So do you manage two completely seperate inboxes? If so, how have you handled transitioning to your main email for future communication with interested sellers after an intro call?

reply by an investor 3yrs ago
from Indiana University at Bloomington in Austin, TX, USA

I'd suggest that instead of a subdomain, setting up a separate domain all together. Sub-domains are great, but if you burn the subdomain, you also burn the primary. Instead, we setup separate domains that are similar to the main domain. We call these domains "burners" So for instance, we own preptoexit.com - we bought preptoexitfast.com, preptoexitnow.com, etc. We buy on Google domains, since the process for setting up new emails is super simple. We then setup email addresses on each of those "burner domains". You could also setup subdomains on your burner domains to make them last a bit longer. Once we've got the burner domain, we setup email addresses on each of them. Then, we go through a process of warming up those domains and emails - basically using a robot to send and receive emails for about a month until the mail servers can see that it's a viable email address and not a spammer. We use a service called mailwarm for this. Hope that helps.