Cold Outreach - Subdomain Vs Alias

by a searcher from Harvard University - Harvard Business School

1 year ago

I’ve read that it is best to use a subdomain (a domain different than your main one) for cold outreach as you don’t want to harm the email / domain health of the main email you use to communicate with leads in the case that your emails get marked as spam or bounce. A concrete example: using --@----.com  for outreach while --@----.com  for active deals.

How have people managed setting up a sub domain on G suite? In particular, do people have a completely seperate email and managed inbox for outreach, or do they use an alias (which simply forwards the emails to the main inbox). 

2 likes
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11 comments

searcher from London Business School

Agree with Jeff, I would also add another layer of verification of the emails before sending and ensure sufficient lag between emails

1 year ago | like reply | 0 likes

searcher from Indiana University at Bloomington

I'd suggest that instead of a subdomain, setting up a separate domain all together. Sub-domains are great, but if you burn the subdomain, you also burn the primary. Instead, we setup separate domains that are similar to the main domain. We call these domains "burners" So for instance, we own preptoexit.com - we bought preptoexitfast.com, preptoexitnow.com, etc. We buy on Google domains, since the process for setting up new emails is super simple. We then setup email addresses on each of those "burner domains". You could also setup subdomains on your burner domains to make them last a bit longer. Once we've got the burner domain, we setup email addresses on each of them. Then, we go through a process of warming up those domains and emails - basically using a robot to send and receive emails for about a month until the mail servers can see that it's a viable email address and not a spammer. We use a service called mailwarm for this. Hope that helps.

1 year ago | like reply | 2 likes

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