COLD CALL OR COLD EMAIL?
When reaching out cold to a potential target, have you had more success with an email or phone call? I find calling the generic number on the website ends up with the administrative assistant answering and not passing along to the owner. If I do get the owner, they seemed surprised and not interested. Email seems like a better way to get the message across, but is obviously much easier to ignore than a phone call. I'm curious to hear your strategies.