Branding for a startup

We are very familiar with this process and do it often. Our job is either 1) help build a brand from the ground up (startups usually) or 2) help mature businesses rethink or reimagine their brand (rebranding). Here are the phases we use:

Phase 1: Discovery + Research
The discovery phase sets the foundation for brand creation. We work through workshops, interviews, and secondary research to understand your brand’s positioning, audiences, competitive landscape, and buyer personas.

Phase 2: Strategy + AlignmentThe discovery phase sets the foundation for brand creation. We work through workshops, interviews, and secondary research to understand your brand’s positioning, audiences, competitive landscape, and buyer personas.
Phase 3: Exploration + DesignWith strategy as our North Star, we explore novel ways to solve your business challenges. We work through multiple concepts that represent your brand from every angle. Then, we distill the concepts that best personify your brand, while meeting your business goals.

Phase 4: Exploration + DesignWith strategy as our North Star, we explore novel ways to solve your business challenges. We work through multiple concepts that represent your brand from every angle. Then, we distill the concepts that best personify your brand, while meeting your business goals.
You can read more about our processes here: https://www.partywave.design/branding

You cold check out neil patel. He has great info on marketing including branding.