How does one start embracing the branding when the company is still very small
what are the key steps and what are the things that are okay to come later?
I have a website but apart from that I can't brand the products since I am just a retailer
I am based in the UK by the way
Branding for a startup
by a searcher
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Phase 1: Discovery + Research
The discovery phase sets the foundation for brand creation. We work through workshops, interviews, and secondary research to understand your brand’s positioning, audiences, competitive landscape, and buyer personas.
Phase 2: Strategy + AlignmentThe discovery phase sets the foundation for brand creation. We work through workshops, interviews, and secondary research to understand your brand’s positioning, audiences, competitive landscape, and buyer personas.
Phase 3: Exploration + DesignWith strategy as our North Star, we explore novel ways to solve your business challenges. We work through multiple concepts that represent your brand from every angle. Then, we distill the concepts that best personify your brand, while meeting your business goals.
Phase 4: Exploration + DesignWith strategy as our North Star, we explore novel ways to solve your business challenges. We work through multiple concepts that represent your brand from every angle. Then, we distill the concepts that best personify your brand, while meeting your business goals.
You can read more about our processes here: https://www.partywave.design/branding