Branding for a startup

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November 20, 2021

by a searcher in London, UK

How does one start embracing the branding when the company is still very small


what are the key steps and what are the things that are okay to come later?


I have a website but apart from that I can't brand the products since I am just a retailer

I am based in the UK by the way

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Reply by a professional
from Northwestern University in Los Angeles, CA, USA
We are very familiar with this process and do it often. Our job is either 1) help build a brand from the ground up (startups usually) or 2) help mature businesses rethink or reimagine their brand (rebranding). Here are the phases we use:

Phase 1: Discovery + Research
The discovery phase sets the foundation for brand creation. We work through workshops, interviews, and secondary research to understand your brand’s positioning, audiences, competitive landscape, and buyer personas.

Phase 2: Strategy + AlignmentThe discovery phase sets the foundation for brand creation. We work through workshops, interviews, and secondary research to understand your brand’s positioning, audiences, competitive landscape, and buyer personas.
Phase 3: Exploration + DesignWith strategy as our North Star, we explore novel ways to solve your business challenges. We work through multiple concepts that represent your brand from every angle. Then, we distill the concepts that best personify your brand, while meeting your business goals.

Phase 4: Exploration + DesignWith strategy as our North Star, we explore novel ways to solve your business challenges. We work through multiple concepts that represent your brand from every angle. Then, we distill the concepts that best personify your brand, while meeting your business goals.
You can read more about our processes here: https://www.partywave.design/branding
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Reply by a searcher
from National University of Ireland, Galway in Seattle, WA, USA
You have a brand whether you realize it or not. Your brand consists of the ideas that come into the audience's mind when they hear your name (brand). There will only be a few (ideas). You have to control this. You do it by first of all deciding what you want to be known for in terms of being the best choice for your target customer. Then you talk about this as consistently, clearly and as repeatedly as possible across all interactions. It helps to have a short name and logo to aid memory. Taglines are useful. Ultimately branding is about populating your target's mind with the ideas you want to be known by and to do it in the biggest boldest mental placeholders possible. Richard Branson was (is) a genius at this. And it wasn't his web site or billboards. It was his whole being. Final point is your brand will build slowly but can be dashed in an instant. Your promises (i.e. the brand promise) have to be true. Some businesses separate their company values from their brand values. This is a mistake. Make them the same. Everyone in your business should live the brand, but not in a "I joined X and they forced me to wear this silly logo hat" kind of way. Because that will then be your brand - the "forces employees to wear silly hats'' brand. . I hope this helps. It's not about the website. It's about every interaction. And obviously you can brand as a retailer. Look at Harrods, Wiggle, Amazon ....
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