BEST PRACTICES WHEN TRYING TO FIND OUT IF A BUSINESS OWNER IS INTERESTED

My current search methodology involves reaching out to targeted owners of businesses that I am interested in acquiring and reaching out to them through a email. This has been working ok so far, I do get responses back and end up talking to a few of them, however, I always question when the topic of a sale should be brought up.

Curious as to what others here do in case you are cold-emailing prospects. Do you ask to setup some time for a call or mention that you are interested in acquiring right away.

I acquired a micro SaaS company earlier this year by cold reaching out, the owners were looking to sell so it worked out well and it has given me excellent returns. So hoping to replicate this.



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