Has anyone collected or seen a big enough dataset on average funnel /conversion rates and their ranges across searchers?
(owners contacted / follow-up conversation / first meeting / IOI submission / LOI submission / LOI signed)
I understand the sensitivity and variance, however it would be still great to see the averages and ranges for better funnel designs and benchmarking.
Average conversion rates
by a searcher from INSEAD
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If you eliminate marketed deals, a practical expectation for a response rate will be much, much lower. If you call on a database of companies and receive a 10% response rate (regardless if the response is pound sand or lets chat) then you are doing just fine.
Also, persistence / repetitive contact will be key to the response rate as well. If you give them one fleeting pass, you will have poor results.
Mail can work, but it is a very expensive option. Email is OK, but they are inundated with email. Pucker up the courage and pick up the phone. You will have a much better response rate because that alone will differentiate you.