I have done something like this but for a client. My client asked me to find a piece of information which was unique to only the person that we are sending emails to.

So I prepared the email database, then used LinkedIn to find information about each lead then entered it in a separate column. Though it looked good, but I am unaware of the results it brought as I have done list building not actual campaign.

I can show you how it looked like and you can try something similar, let me know what results it brings.

Hi Henrique. I do a lot of this in my work, obviously there is a high degree of risk reward here (how much time do I spend researching and personalizing a message vs. the potential outcome). My findings are that personalized emails definitely do have higher response rates, although I am unsure of an exact number. A big part of the equation is getting the email opened in the first place (timing, subject line, greeting).

My recommendation would be the following: prioritize your targets, and identify the top[redacted]or top 10-20%) targets, and spend the time to personalize each.

Depending on the source of your leads, you might already have additional personalization points that can be easily added, like the year founded / age of the business, city, state and industry (industry can be tough though, since getting it wrong is a big hit to credibility). The next level down is of course truly individualized points like noticing recent certifications, milestones, achievements etc. I would test both types separately and together to understand the payoff vs. the effort.

Thanks Kevin and Dan, extremely helpul! I will post my results here as soon as I have a meaningful data set.

Anecdotal only, but highly-personalized is a 3-4x response rate in my experience to what you’re getting from less personalized.

Agree with Michael. Anecdotal information here as well, but at least 2x response rates. There are probably additional benefits to personalizing and offering a clear value proposition that extend beyond whether or not the prospective seller simply responds, e.g. how likely are they to continue the conversation?