Hello searchers,
I am an associate helping a search fund on the West Coast, and we are starting to reach out to prospective sellers. We already have access to a CRM sales tool that will allow us to send automated emails to leads with some degree of personalization - e.g., changing company name and the contact's role from email to email - but we also wanted to test the response rate of writing highly personalized, targeted emails to a few targets.
Has anyone conducted such an experiment and can comment on the effectiveness of each?
Thanks a lot and good luck on your searches,
Henrique
Automated vs. personalized email response rates?
![](https://55550cf88fb9105859d2-ecc273435fde99d2e690dfef78341117.ssl.cf5.rackcdn.com/img/defaultprofile.png)
by a searcher from University of California, Berkeley - Haas School of Business
More on Searchfunder
Searchfunder is an online community and toolkit for searchfunds. Over 80% of those involved in searchfunds maintain a Searchfunder.com account to help them network, problem solve challenges, and keep up with the industry.
We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
You need to use a tool built for cold email or you'll hit the spam folder more often than not.
For scaling personalization, which is crucial for higher engagement, a tool like Clay.com, with its AI capabilities, can be a smart choice. Combining a dedicated outreach tool with AI-driven personalization can create a balanced strategy.