AUTOMATED VS. PERSONALIZED EMAIL RESPONSE RATES?

Hello searchers,

I am an associate helping a search fund on the West Coast, and we are starting to reach out to prospective sellers. We already have access to a CRM sales tool that will allow us to send automated emails to leads with some degree of personalization - e.g., changing company name and the contact's role from email to email - but we also wanted to test the response rate of writing highly personalized, targeted emails to a few targets.

Has anyone conducted such an experiment and can comment on the effectiveness of each?

Thanks a lot and good luck on your searches,

Henrique



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