AUTOMATED VS. PERSONALIZED EMAIL RESPONSE RATES?
Hello searchers,
I am an associate helping a search fund on the West Coast, and we are starting to reach out to prospective sellers. We already have access to a CRM sales tool that will allow us to send automated emails to leads with some degree of personalization - e.g., changing company name and the contact's role from email to email - but we also wanted to test the response rate of writing highly personalized, targeted emails to a few targets.
Has anyone conducted such an experiment and can comment on the effectiveness of each?
Thanks a lot and good luck on your searches,
Henrique
So I prepared the email database, then used LinkedIn to find information about each lead then entered it in a separate column. Though it looked good, but I am unaware of the results it brought as I have done list building not actual campaign.
I can show you how it looked like and you can try something similar, let me know what results it brings.
My recommendation would be the following: prioritize your targets, and identify the top[redacted]or top 10-20%) targets, and spend the time to personalize each.