Hello searchers,
I am an associate helping a search fund on the West Coast, and we are starting to reach out to prospective sellers. We already have access to a CRM sales tool that will allow us to send automated emails to leads with some degree of personalization - e.g., changing company name and the contact's role from email to email - but we also wanted to test the response rate of writing highly personalized, targeted emails to a few targets.
Has anyone conducted such an experiment and can comment on the effectiveness of each?
Thanks a lot and good luck on your searches,
Henrique
Automated vs. personalized email response rates?
by a searcher from University of California, Berkeley - Haas School of Business
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We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
You need to use a tool built for cold email or you'll hit the spam folder more often than not.
For scaling personalization, which is crucial for higher engagement, a tool like Clay.com, with its AI capabilities, can be a smart choice. Combining a dedicated outreach tool with AI-driven personalization can create a balanced strategy.