ASSET VS. STOCK SALE: WHAT DISCOUNT IS APPROPRIATE FOR A STOCK SALE?

As I'm sending out IOIs and setting potential price ranges I'm basing all of my valuations on an asset sale. If the owner insists on a stock sale, on average, what discount do you think is appropriate? I recognize this question varies greatly by industry and perception of potential liabilities, but all things equal, what percent reduction in price do you think would be market?



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