ADVICE ON HIRING FRACTIONAL CMO/OTHER STAFF FOR SMALL E-COMMERCE COMPANY?
I'm approaching the closing date on an e-commerce retailer with a little over $6M in sales and struggling to determine how best to staff it for growth. (It will be my first e-commerce company.) I'm contemplating hiring a "fractional CMO" to provide the expertise for marketing efforts but I'm not sure this business is big enough to justify even a fractional CMO at this stage. Does anyone have advice on this decision (or any other staffing suggestions for a new acquisition that isn't coming with employees)? Thanks in advance!