ACQUISITION DATA ON COLD CALLS VS. REFERRALS

Anecdotally from searchers, I've heard a lot of instances from businesses acquired from referrals (networking, brokers, et al.), and I know there is a heavy emphasis on cold-calling for lead gen.

Does anyone know if Stanford/IESSE/others know the data around ultimate sources of leads closed for acquisitions?

I haven't seen any data but maybe this is an easy question for others to answer. Thanks!



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