ACQUISITION DATA ON COLD CALLS VS. REFERRALS
Anecdotally from searchers, I've heard a lot of instances from businesses acquired from referrals (networking, brokers, et al.), and I know there is a heavy emphasis on cold-calling for lead gen.
Does anyone know if Stanford/IESSE/others know the data around ultimate sources of leads closed for acquisitions?
I haven't seen any data but maybe this is an easy question for others to answer. Thanks!