Zafer questions why his Goodwill keeps shrinking.

Zafer is working hard, where is the Goodwill going? Zafer emailed me to say that the business he bought is doing better, so why does the goodwill on his balance sheet keep going down? Should it not be going up? It all has to do with accounting rules and something called conservatism.

I explore that and also answer how the Goodwill got onto the balance sheet in this week’s video: https://youtu.be/Q6TQF1NZ58w