You've probably heard the phrase "Data is the new oil." — But as the owner of an SMB, what exactly can data do for you?

Unfortunately, there’s no short answer to how you can leverage data in your business.

But to be sure: every business can make use of their own, proprietary data in order to make better decisions.

Like anything in business, it takes a lot of discipline, and knowledge, to develop a data-driven decision-making process.

To help get you started, the EBH team (and especially ^Searchfunder member‌) put together a short guidebook to help demystify "data". This white paper will help you understand the key data in your business and how to implement data-driven processes, leading to better decisions in the future.

You can read the white paper here: