Which small businesses win during the World Cup?
I was debating with a friend (former searcher, now an operator) about which small businesses benefit the most from the World Cup. I said hospitality, he said healthcare.
That caught me off guard, but his reasoning made sense. Just an interesting reminder of the many niche sectors that support event ecosystem.
But now I'm curious, what are you all seeing? Which sectors actually move during major international events like this?