Where do you draw the line with AI in your search?
Both the buyer and the seller of a $50 million real estate deal Ryan Serhant was working on asked ChatGPT if the price was right.
It told the seller the deal was undervalued. It told the buyer it was overpriced. The same deal. It nearly blew up at the closing table.
AI tells you what you want to hear. And I'm watching more and more searchers hand their business acquisition search over to it - new tools popping up constantly, "vibe coded" deal sourcing, people teaching you to have AI run your entire search who are neither AI experts nor deal sourcing experts.
Here's the thing: we are bullish on AI at AcquiMatch. We went from throwing out 66% of the CIMs we received to only 25%, because our front-end matching by our AI MatchMaker (named Lady Ebetah) got SO good. But that only works because my team had manually processed hundreds of thousands of deals first. We knew what good output looked like before we built a single thing.
If you don't yet have the eye for what the output should be, AI gives you the illusion of speed.
And you're about to put your savings, maybe your house, on the line for a business. Your employees' security will ride on your judgment. You cannot outsource that judgment to a tool you don't yet have the skills to evaluate.
Get your reps in. Use AI to move faster through the work you already understand. Don't let it think for you.
I told the full story of how I learned this lesson the hard way - including the time it got me cancelled with 30+ fake one-star reviews - in a new video. Links below.
Where do you draw the line with AI in your search? Tell me below.
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