When Is A Digital Marketing Co. Enduringly Profitable (And Not A Hustle)?

people:

searchers

investors

intermediaries

lenders

lawyers

accountants

consultants

insurance

tasks:

getting started

see job postings

share your PPM

see my deals

read interviews

browse posts:

traditional

networking

bestof

self funded

tip for the week

deal making

australia

deal sourcing

accounting and legal

north america

women in search

africa

getting funded

acquisitions

getting started

operating

latin america

asia

industry news

single sponsor

interview

case studies

europe

corona

09/17/2020 Redacted Redacted

searcher Harvard University - Harvard Business School Dartmouth College

WHEN IS A DIGITAL MARKETING CO. ENDURINGLY PROFITABLE (AND NOT A HUSTLE)?

2 likes 72 views 3 comments

professional Indiana University-Purdue University at Indianapolis Southeastern University - 09/18/2020

Client contracts in place, low client churn rate, stable, long-term contractors, SOPs in place, high employee tenure, productized services

like reply | 1 like

searcher - 09/18/2020

What Adam said, and make sure you can talk to a handful of clients who have been using their services for over a year! (The tricks that get you to the top of the search results quickest also get you sand-boxed after 6mo or so, and then you're doomed, contract or not!)

like reply | 0 likes

searcher Pepperdine University - Graziadio School of Business and Management University of California, Santa Barbara - 09/18/2020

Adams feedback is dead on. Digital marketing moves lightning fast, so make sure the services offered, employee/contractors expertise and company assets and processes are flexible and adaptable or campaigns/clients will evaporate faster than you could imagine.

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