When An Unexpected Buyer Calls About Their Business

When an unexpected buyer calls about your business, most owners immediately start running through questions in their head. These usually fall into three areas: trust, risk, and response. Here are the kinds of questions owners naturally ask themselves: 1. Questions About the Buyer • Who is this person really? • Are they a serious buyer or just fishing for information? • How did they find my business? • Do they have the financial ability to buy it? 2. Questions About Risk • Should I even be talking about this right now? • Am I about to reveal sensitive information? • Could something I say create a red flag? • What if I say something that makes them lose interest? 3. Questions About Readiness • What questions are they going to ask next? • Do I even know the answers to those questions? • How much detail should I provide right now? • What if I’m not prepared for their due diligence? 4. Questions About Opportunity • Is this a real opportunity I should explore? • Could my business actually be worth more than I think? • What would selling mean for me personally and financially? Would you agree or disagree?