At the end of every week, my entire team jumps on a call to share wins and thank you's. I'll never forget when one of our deal team members showed up after his first week on broker calls and said: "My win was that I had my first bad broker call!" He got laid into by a broker. And instead of breaking - which many people understandably would - he embraced it. He expected it. He saw it as an opportunity to get better. Learning to handle broker calls is a rite of passage for anyone on our team. At best, brokers are helpful and want to get you the information you need to make a good decision. At worst? They'll stonewall you, cut you off, or ghost you. One has even threatened a team member. Why does this matter to you? If you're serious about buying a business, you will have your share of tough broker calls. Brokers get 200+ inquiries on day one of a good listing, and if the business is solid you're competing against at least 3-5 serious offers. That broker is qualifying you just as hard as you're qualifying the business. You can't avoid the bad calls. You can decide they count as reps. And you can walk in prepared. We just published the full framework we run with clients - the seven steps for your first broker call, and the five mistakes that get buyers instantly disqualified (one of them surprises everyone). New video and full write-up, links below. What was your first bad broker call like? I'll trade you stories in the comments.