What methods can be used to conduct market research on a specific industry?

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May 31, 2024

by a professional from Cornell University in New York, NY, USA

I'm working on a project requiring broad risk analysis for specific industries – what sources could help such?

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Reply by a searcher
from Texas A&M University in Surprise, AZ, USA
I would second ^redacted‌ here. Hearing it from people working in the industry is always a go-to strategy. Building up a holistic view is helpful as well. Here are some sources I have bookmarked. Mileage will vary depending on your deal, but you may find some use.

https://www.thedeal.com/solutions/sector-reports/
https://info.dealreporter.com/
https://www.dowjones.com/
https://www.themiddlemarket.com/sector/strategic-buyers
https://www.thomsonreuters.com/en.html
https://ionanalytics.com/insights/category/mergermarket/?_gl=1*l24yxs*_ga*MTc1NzA2Njg4Ni4xNzE3MTY4OTkw*_ga_FV5VK54NW9*MTcxNzE2ODk4Ny4xLjEuMTcxNzE2OTM3NC42MC4wLjA.

Hope this helps.
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Reply by a searcher
from Emory University in Tucson, AZ, USA
We also utilize the following tools in our research: GPT: Helps uncover additional research inputs, specialist resources, and more. Social media platforms like YouTube and TikTok: Offer valuable insights into a category, ranging from consumer preferences to manufacturing operations. Trade publications: Provide in-depth information on industry challenges, and often feature contributions from expert consultants who can be resources for diligence (and likely have broader perspective than owner-operators).
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